I got this question from a client.
This is what I answered.
Starts with user research to find out why some visitors do not take certain actions as we expect them to perform. Perform a series of test such as those below to extract insights.
- usability tests,
- user interviews,
- 5-sec tests,
- funnel analyses,
- cohort analyses,
- exit-intent surveys
Based on the gathered insights, come up with hypothesis such as “adding certain descriptive text helps to clarify things on the website for certain group of visitors so they can take actions ”
Test the above example hypotheses quickly and easily using A/B test. This A/B test help us to understand what works best with certain group of visitors by testing different layouts of the website. A/B tools are available without bothering those IT people.
Think of A/B test as a mean to conceptually validating ideas/hypothesis with real people. The above methodology is a test and iterate process.
The above process will not works if people find your products not relevant or useful as the saying goes you are flogging a dead horse.
Host your own giveaway and sweepstakes to drive leads, promotion for your business with these tools
– Amazon Giveaway
– Git Book
Customer Service Tools
– Google Analytics
– Google Data Studio
– Google Trend
Socia Media Management
– Zero to One
– Lean Start-up
– Simplify : How the Best Businesses in the World Succeed
– Well-Designed: How to Use Empathy to Create Products People Love
A reason for doing tiered pricing is not to overwhelm the prospect and give me the opportunity to up-sell. It a Foot-in-the-door technique.
Sometimes prospect don’t know what they need. Tiered pricing guides them along and demystifies a complex multi-stage project.
At the same time, it caters to their growing business needs as they might not need an end-to-end service initially.