I use analytics to solve business problems focusing on helping marketers predict consumer behavior, identify best customers, retain them, & find more like them using Machine Learning.
- 10 years’ experience in web design and development.
- Last 4 years contracted to help SME and B2B SaaS startups with Web Analytics, Conversion Optimization and Digital Marketing.
- Higher Diploma in Science in Data Analytics to bring rigorous and scientific method to data analysis
- Acquired skills in using Machine Learning Algorithms to solve business problems: Decision Trees, Logistic Regression, Multiple Linear Regression, K Means
- Familiar with Marketing Mix Modelling and Multi-Touch Attribution
- Experience with SQL (MySQL), R, Python, Tableau