About

I use analytics to solve business problems focusing on helping marketers predict consumer behavior, identify best customers, retain them, & find more like them using Machine Learning.

Profile

  • 10 years’ experience in web design and development.
  • Last 4 years contracted to help SME and B2B SaaS startups with Web Analytics, Conversion Optimization and Digital Marketing.
  • Higher Diploma in Science in Data Analytics to bring rigorous and scientific method to data analysis
  • Acquired skills in using Machine Learning Algorithms to solve business problems: Decision Trees, Logistic Regression, Multiple Linear Regression, K Means
  • Familiar with Marketing Mix Modelling and Multi-Touch Attribution
  • Experience with SQL (MySQL), R, Python, Tableau

I am available for hire.

 

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