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I help growing SME put together data from website, advertising, social media, CRM, payment system and use analytics to get actionable insights.

Customers interact with your brand at various “touch point” – from website content read, ads clicked, social sharing – across all screens. Data on all these different interactions lives in different tools, systems and vendors.

Business owner have to bring all of these data together in one place.

Images for illustrative purpose only
Integrating data from different tools usually presents many challenges. Different applications will use different styles of record-keeping, different conventions, different time periods, different degrees of data aggregation, and different primary keys, and will have different kinds of error.

The data must be assembled, integrated, and cleaned up. The fragmented information that an organization uses to support day-to-day operations can have immense value when brought together.

The result of an integrated data is a very useful precursor to Machine Learning, and if it is not available, many of the steps involved will have to be undertaken to prepare the data for mining.

By analyzing data about visitors’ past purchases, clicks, preferences, and propensity to respond to certain offers, business owner can begin to use these insights to create specific customer segments.

Answering Business Questions


Data in system such as site analytics systems (i.e. Google Analytics) and within database has limited value.

The highest use of data is when you hired me and I applied analytical methods to understand the data and then determined how to use the data and to communicate answers to stakeholders about the data.

Don’t let those data just sitting in a database, it is mostly useless.

Whether you are new companies with no or limited baggage, or established entitles that do not want to wait in line for IT resources, let keep in touch.

If you’re at a point where you want to know things like:

  • What is my advertising return on investment (ROI) by channel?
  • Are my customer support initiatives improving my customer lifetime value (CLV)?
  • Are customers acquired through inbound or outbound marketing more likely to churn?

Make every customer interaction more profitable now.

Services


A tiered pricing model cater for every stage of your growing business. My pricing will guides you along and demystifies a complex multi-stage project.

Methodology


  • Incorporate data from a variety of sources in different formats (e.g., store transaction logs, media spend receipts, third-party vendor data).

  • Provide methods to update, cleanse, deduplicate and normalize data, particularly aligning time series.

  • Use a range of standard visualization, exploration and statistical modeling tools to find meaning

  • Output the outcome to a dashboard, analysis report, power-point etc

Methodology


  • Incorporate data from a variety of sources in different formats (e.g., store transaction logs, media spend receipts, third-party vendor data).

  • Provide methods to update, cleanse, deduplicate and normalize data, particularly aligning time series.

  • Use a range of standard visualization, exploration and statistical modeling tools to find meaning

  • Output the outcome to a dashboard, analysis report, power-point etc